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    Sony® BRAVIA XR A80K 77" 4K Ultra HD OLED Smart TV


    Model #:

    XR77A80K

    Model #: XR77A80K
    1190980
    Sony
    $3,999.99

    At a Glance

    Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR™. Enjoy exceptional pure black contrast for pictures full of depth and detail.Read More

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    $3,999.99

    Get to know this product.

    Product Overview

    Product Overview

    Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

    Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.

    Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

    Google TV with Google Assistant organizes your content all in one place.1 Stream from your Apple device with AirPlay 2 support.

    Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app

    Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode

    Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

    Get the advantage in high-performance gaming with 4K/120, VRR,ALLM as specified in HDMI 2.1.

    Hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.

    Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

    See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.

    Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

    Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar

    With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment

    Next generation picture and sound with Cognitive Intelligence

    Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

    Exceptional pure blacks for real-life depth and texture

    Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

    Screen is the speaker, pictures and sound in harmony

    Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

    Hands-free help from Google

    With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

    Renew, recycle and reduce, designed for the environment

    Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in large parts of our TVs and packaging. The A80K uses recycled plastics in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

    Pure blacks for real-life depth and texture

    XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

    A wide color spectrum for real-world shades and hues

    Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

    Recreating lost texture, all your content upscaled to 4K

    With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

    Intelligent motion processing for smooth, fast-moving action

    Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

    Beautiful colors from any angle

    Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

    Screen is the speaker, sound follows pictures precisely

    Sound comes directly from the screen with Acoustic Surface Audio+™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.

    All your entertainment upscaled to 3D surround sound

    With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

    Voice Zoom™ 2 enhances voices for clearer dialogue

    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

    Perfect with Sony audio

    Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

    Step up to even better viewing, optimized with BRAVIA CAM

    Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment

    Discover new ways to enjoy TV with BRAVIA CAM

    You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

    What you want to watch, all in one place

    Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

    Just for you

    Just for you Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes

    Easily control your smart home

    Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

    Supersize your smartphone favorites

    Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

    Easy to wipe, always stays clean

    Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

    Control all your devices with one smart remote

    All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

    Minimalist design - all immersion, no distraction

    Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks and sounds beautiful, whether on a stand or mounted on a wall.

    Useful Documents
    Specifications

    General Specs

    Product Weight (lbs.)76.7
    Screen Resolution4K
    Width (in.)67.8
    Shipping Depth (cm)18.8
    Shipping Height (cm)113.69
    Shipping Width (cm)191.11
    Voice Controlled AssistantsGoogle Assistant
    Screen Size Class (in.)77
    Screen Size (Measured Diagonally) (in.)76.7
    Manufacturer Warranty1 Year Limited
    Screen Refresh Rate (Hz.)120
    Display TechnologyOLED
    CollectionBRAVIA XR A80K
    Shipping Depth (in.)7.40
    Shipping Width (in.)75.24
    Shipping Height (in.)44.76
    Width (cm)172.21
    Product Weight (kg)34.79
    Weight Kilogram32.98
    High Dynamic RangeYes
    Stand Width (in.)55.5
    Product Depth With Stand (in.)15.37
    Product Height With Stand (in.)40.37
    Product Depth Without Stand (in.)2.25
    Product Height Without Stand (in.)39.37
    WarningProposition 65 Warning for California Residents