LG SIGNATURE ZX 77" 8K Smart OLED TV w/AI ThinQ®

• Gallery Design
• Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
• α9 Gen 3 AI Processor 8K with AI Picture Pro & AI Sound Pro
• Dolby Vision IQ and Dolby Atmos
• webOS & ThinQ AI w/ Hands-Free Voice Control

SELF-LIT LG OLED - See how OLED redefines picture quality

Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

OLED 8K - Real 8K delivers real authenticity

Real 8K has arrived. LG's 8K OLED TVs meet the industry definition for 8K resolution. While over 33 million active OLED pixels emit their own light for a level of perfect black, intense color and stunning picture quality — even at wide angles.

AI 8K Upscaling - View the possibilities of 8K resolution

Elevate everything you see. With Deep Learning, any content resolution can be upscaled to 8K. Our most advanced 8K processor uses AI and deep learning to make it possible, translating the source to over 33 million pixels. The technology is so smart, you might mistake non-8K for true 8K**.

Built-in Video Decoder - More 8K videos in REAL 8K

With HEVC, AV1, and VP9 codec* support, you can watch 8K YouTube videos as well as 8K videos from a USB storage device or streaming services

α9 Gen3 AI Processor 8K - Clear images from a dedicated 8K processor

Real 8K picture is made even more realistic with our AI processor. The α9 Gen 3 AI Processor 8K is specifically engineered to power 8K performance. You don’t have to do a thing to enjoy the best picture and sound. Our most advanced 8K processor does it for you with 8K 4-step noise reduction, AI Picture Pro, AI Sound Pro and AI 8K Upscaling.

ThinQ AI - World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.

Dolby Vision IQ & Atmos - The leading name in cinematic sight and sound

Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

FILMMAKER MODE™ - See a director's vision for sound and picture settings

Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director’s cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.

Unlimited Entertainment - Housing all your entertainment

Dive into the wide variety of content available on the Apple TV app, Disney+, Netflix, and LG Channels. From the latest movies, TV shows, and documentaries, to live sports and more, find them all here in one place. Just sit back and enjoy.

Disney+ All your favorites, all in one place

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

The Apple TV App - The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV App.

LG Channels - See more, stream more with LG Channels

LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more — integrated alongside over-the-air channels and channel guide.

Who. Where. What? Search for what you see

Instantly search the names of actors, venues, and even outfits worn on your favorite shows, you can even buy them on the spot, straight from your TV.

Ultimate Gaming Experience

SELF-LIT PiXELS make gaming more responsive

G-SYNC Compatible - LG OLED TVs work seamlessly with NVIDIA G-SYNC®

Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC** compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

HDMI - Smoother gameplay for the win

A higher frame rate, 48Gbps bandwidth, VRR, ALLM, and eARC with the latest version HDMI support. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.

Fast Response Time - Watch your gaming advantage grow

Milliseconds make all the difference. LG OLED TVs cut response times to 1 millisecond* for action in real time. Crisp, fast motion. Crystal-clear detail. And a competitive gamer's dream come true.

HGiG Profile for HDR Gaming - Turn up your HDR gaming experience

High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.

Complete Sports Experience

SELF-LIT PiXELS make sport more realistic

Sports Alert keeps you up to date on your favorite teams

Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.

OLED Motion - Smoother motion in your scenes

OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

Bluetooth Surround Ready - Connect Bluetooth® speakers for instant surround sound

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience – not a wire in sight.

Full Luxury Experience

SELF-LIT PiXELS make life more artistic

Gallery Design - A TV that's a work of art

This is art-inspired TV. Perfect lines. Bezel-less design. Impossibly thin. No gap from screen to wall. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when they're turned off.

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